Jaguar’s Electric Future: A New Logo and a New Era

Jaguar is undergoing a significant transformation as it transitions into a fully electric luxury brand. The iconic British automaker has unveiled a refreshed brand identity, including a new logo and font, to symbolize this electric future.

The new Jaguar logo features a sleek, modernized design with a distinctive “strikethrough” element. The brand’s lettering has also been updated, adopting a more contemporary and elegant font. This revamped branding reflects Jaguar’s commitment to sustainability and innovation.

To kick off this new era, Jaguar will unveil its first all-electric vehicle, a luxury GT car, at Miami Art Week on December 2nd, 2024. This highly anticipated model will be built on Jaguar’s dedicated electric architecture (JEA) and will be manufactured at the company’s Solihull plant in the UK.

While specific technical details remain under wraps, the electric GT has already been spotted undergoing rigorous testing on public roads. The camouflaged prototype showcases a sleek and aerodynamic design, hinting at a performance-oriented vehicle.

Although Jaguar hasn’t confirmed plans to introduce this electric GT to the Indian market, given Tata Motors’ ownership of the brand, there’s potential for the electric luxury sedan to make its way to India in the future.