BMW India is experiencing unprecedented success in the Indian market. The luxury carmaker has achieved its highest-ever car sales in the first half of 2024, a testament to its growing popularity and strong product lineup. To further solidify its position, BMW has introduced the all-new 5 Series LWB, marking a significant milestone for the brand in India.
As the first market to receive the right-hand-drive version of the 5 Series LWB, India has taken center stage in BMW’s global strategy. This exclusive launch underscores the importance of the Indian market for the German luxury car manufacturer.
2024 BMW 5 Series LWB: A Flagship of Luxury
Priced competitively at Rs 72.90 lakh (ex-showroom), the 2024 BMW 5 Series LWB directly challenges the Mercedes E-Class LWB, while also competing with the Audi A6 and Volvo S90. Its launch has generated significant buzz in the luxury car segment, with bookings opening on June 24, 2024.
Comparison of Luxury Cars (Ex-Showroom)
| Luxury Cars (Ex-Showroom) | Petrol Variants Price Range (Rs Lakh) | Diesel Variants Price Range (Rs Lakh) |
| BMW 5 Series | 72.9 | – |
| Mercedes E-Class | 76.05 | 77.05-89.15 |
| Audi A6 | 64.41-70.79 | – |
| Volvo S90 | 68.25 | – |
| BMW 6 Series GT | 73.50-76.90 | 75.50-78.90 |
| Lexus ES 300h | 63.10-69.70 | – |
A Bold New Design and Luxurious Interior
The 2024 BMW 5 Series LWB boasts a striking and unconventional design, highlighted by a prominent gold kidney grille adorned with 14 vertical louvres. The angular headlamps, contoured bumper, and sloping roofline create a dynamic and modern aesthetic. At the rear, flat LED tail lamps, a diffuser, and silver exhaust tips complete the car’s sporty yet elegant appearance.
The interior is equally impressive, offering a spacious and luxurious cabin. The extended wheelbase provides ample legroom for rear passengers, ensuring unmatched comfort. The focus on sustainability is evident in the use of eco-friendly materials for the seat upholstery, steering wheel, and door pads.
Technological advancements are seamlessly integrated into the cabin. A 14.9-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, a 12.3-inch digital driver display, and an 18-speaker Bowers & Wilkins surround sound system elevate the in-car experience. Other notable features include ambient lighting, a head-up display, four-zone climate control, and Type-C USB charging ports.
Powerful Performance and Advanced Safety
The 530Li M Sport variant is equipped with a 2.0-liter turbo-petrol engine generating 208 hp and 330 Nm torque, paired with an 8-speed automatic transmission. A 48V mild hybrid system enhances efficiency. While a diesel engine option is expected to be introduced later, the petrol variant offers a compelling performance package.
Safety is a paramount concern for BMW, and the 5 Series LWB is no exception. It comes equipped with multiple airbags, controlled wheel slip limitation, cornering brake assist, trailer stability control, and ABS with EBD, ensuring the utmost protection for occupants.
The launch of the 2024 BMW 5 Series LWB marks a significant step forward for BMW India. With its stunning design, luxurious interior, advanced technology, and powerful performance, the new 5 Series is set to captivate the Indian luxury car market and further strengthen BMW’s position as a leading premium automotive brand.
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