Austria-based Brixton Motorcycles is gearing up to conquer Indian roads, announcing their official entry into the vibrant two-wheeler market. This strategic move, meticulously planned for nearly two years, brings European motorcycle design and performance to Indian riders through a partnership with KAW Veloce Motors.
Tailored for Indian Riders
Brixton isn’t just entering India; they’re here to stay. The company plans to launch an exclusive range of motorcycles specifically designed for the Indian market. Developed at their Austrian design center, these bikes will be manufactured at a state-of-the-art facility in Kolhapur, Maharashtra, owned by KAW Veloce Motors. This commitment to local production ensures quality control and potentially competitive pricing.
A Collaborative Future
The partnership between Brixton and KAW Veloce goes beyond manufacturing. The two companies plan to establish an R&D center in India. This allows Brixton to develop motorcycles that cater to the specific needs and preferences of Indian riders. Additionally, India is poised to become a strategic export hub for Brixton, supplying motorcycles to Southeast Asian and African markets.
Expanding Accessibility
Brixton understands the importance of customer convenience. To ensure easy access to their motorcycles, they’re building a comprehensive dealer network across major Indian cities. The plan includes launching 15 dealerships by the end of 2024 and expanding to a staggering 50 by next year. This widespread network will put Brixton motorcycles within reach of riders across the country.
Adventure Awaits
Get ready for an exciting new adventure tourer! Brixton will be showcasing their first offering for the Indian market globally later this year. This highly anticipated motorcycle will be launched in India around the festive season, making it the perfect gift for the thrill-seeker in your life.
A Range for Every Rider
Brixton offers a diverse range of motorcycles, catering to riders of all experience levels. Their portfolio boasts machines ranging from 125cc for beginners to powerful 1200cc options for seasoned riders.
A Strong Partner
KAW Veloce Motors brings a wealth of experience to the table. They are already well-established in the South Maharashtra and North Karnataka regions, handling sales, service, and spares for renowned brands like Benelli, Keeway, Moto Morini, and Zontes. This expertise ensures a smooth and efficient operation for Brixton Motorcycles in India.
The arrival of Brixton Motorcycles in India promises to shake up the market with its unique blend of European design, Indian sensibilities, and a commitment to customer satisfaction. With a strong partner in KAW Veloce Motors and an exciting product lineup, Brixton is poised to make a lasting impression on Indian riders.
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