JSW-MG Motor is making a bold move to enter the high-end luxury car market in India. The Indo-Chinese automaker has announced plans to establish a network of premium dealerships, branded MG Select, to cater to discerning customers seeking premium vehicles.
The MG Select initiative mirrors the success of Maruti Suzuki’s NEXA dealerships, which have positioned the brand in a more premium segment. However, MG Select will take things to the next level, focusing exclusively on luxury cars. The first and most anticipated offering from the MG Select line-up is the MG Cyberster, an electric convertible sports car that made its debut in 2023.
The MG Cyberster is a direct rival to the Porsche 718 Boxster and is set to make its Indian debut in March 2025. Priced between Rs. 60-80 lakh, the Cyberster offers Porsche-like performance at a relatively affordable price point. JSW-MG Motor is likely to follow a similar pricing strategy as BYD did with its Seal electric sedan.
The top-of-the-line Cyberster GT variant boasts impressive performance figures. Powered by dual electric motors and a 77 kWh battery, it delivers a combined output of 544 bhp and 725 Nm of torque. With all-wheel drive and a 0-100 km/h acceleration time of just 3.1 seconds, the Cyberster GT can rival even the most powerful supercars.
The Cyberster GT also offers a long driving range of 580 km on a single charge (CLTC), making it a practical choice for long-distance travel. While the GT variant is the flagship offering, JSW-MG Motor is also expected to introduce lower trims with a single electric motor, a smaller battery pack, and slightly lower performance figures.
To strengthen its presence in the luxury car segment, JSW-MG Motor is actively seeking entrepreneurs to set up MG Select dealerships across India. The company aims to have these dealerships operational in 12 major cities by the first quarter of 2025. The appointment of Milind Shah as the chief marketing officer for MG Select further highlights the company’s commitment to this initiative.
Beyond the Cyberster, MG Select is expected to introduce a range of luxury cars, including electric SUVs and hybrid models. The company plans to launch one new model every six months, expanding its portfolio and catering to diverse customer preferences.
With the MG Select initiative and the upcoming launch of the Cyberster, JSW-MG Motor is poised to make a significant impact in the Indian luxury car market. The company’s focus on performance, technology, and affordability is expected to attract a growing customer base.
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