Volkswagen Gewürz Ketchup Now Available in the U.S.

Volkswagen of America has announced the limited availability of VW Gewürz Ketchup Brand condiment in the United States. This iconic condiment, previously only available to German plant employees, will now be distributed through DriverGear at no cost while supplies last.

The VW Gewürz Ketchup Brand is best known for its pairing with Volkswagen’s famous currywurst sausage, which was first created in 1973. Developed by Volkswagen chefs, the currywurst recipe and the condiment’s unique spice blend are closely guarded secrets. The currywurst, typically chopped into bite-sized pieces and drenched in the sauce, has become a beloved tradition among Volkswagen fans.

Volkswagen Gewürz Ketchup — Image Credits: Volkswagen

“This year, we’re celebrating more than a big anniversary of selling cars,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. “We’re celebrating stories, memories, passion, and all the fun and unexpected things that make Volkswagen the brand we are today—things like our Gewürz Ketchup Brand condiment.”

Volkswagen’s decision to offer the condiment to the public reflects the brand’s commitment to engaging with its fans and celebrating its rich history. The Gewürz Ketchup Brand is a testament to the brand’s playful and unexpected side, showcasing that Volkswagen is more than just a carmaker.

To get your own bottle of VW Gewürz Ketchup Brand, visit DriverGear starting today. You can also experience the condiment firsthand at ChainFEST, the world’s premier gourmet chain food festival in Los Angeles, on October 5, 2024.