Ever since the Tata Avinya was unveiled as a concept at the 2023 Auto Expo, it has captured headlines thanks to its futuristic design and stunning aesthetics. Now, there are reports that Avinya will be launched as a brand rather than a single model.
According to details shared by Auto Car India, Vivek Srivatsa, Chief Business Officer of the electric personal mobility company, stated, “Avinya won’t be a standalone model; it’s a brand, and we will introduce multiple vehicles under this umbrella.”
Srivatsa further revealed that the entire product line will be spearheaded by Avinya. “There might be some overlap with existing Tata EVs in terms of positioning,” he said, “but currently there’s no set limit for Tata Motors or a predetermined price differentiation,” Auto Car India reported.
A Diverse Avinya Portfolio
The Avinya lineup is reportedly expected to launch with a variety of products offering different sizes, designs, and technologies. Most of the models will likely be SUVs and MPVs.
Unanswered Questions
There are still some uncertainties. It’s not yet confirmed whether Avinya will operate as a separate brand or a sub-brand of Tata Motors.
Investment in the Project
The company is said to have invested a substantial amount of Rs 9,000 crore to ensure the project’s success. All manufacturing will take place at Tata’s new facility in Tamil Nadu.
Expected Launch Date
The launch is likely to happen by the end of 2025. The brand has not officially revealed any details yet. However, reports suggest an official announcement might be coming soon.
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