BMW has launched the first-ever BMW XM Label in India, available as a Completely Built-up Unit (CBU). Of the 500 units produced globally, only one will be sold in India, emphasizing its exclusivity.
Vikram Pawah, President and CEO of BMW Group India, said, “The BMW XM Label is designed for those who seek exceptional performance and an extroverted lifestyle. It combines the M HYBRID system’s power with bespoke design elements. With just one unit available in India, the XM Label stands as a unique and highly coveted offering.”
The BMW XM Label is priced at INR 3,15,00,000 (ex-showroom) and comes in a stunning BMW Frozen Carbon Black Metallic finish, with a striking interior featuring Fiona Red and Black Merino leather.
Design and Features
The BMW XM Label is a blend of bold design and luxury. Its muscular Sports Activity Vehicle (SAV) proportions are complemented by sleek lines and large surfaces. The front features an illuminated BMW Iconic Glow kidney grille, surrounded by Toronto Red metallic accents, creating a strong visual contrast against the Frozen Carbon Black paint. Red design elements also extend to the model badges, wheel inserts, and the rear diffuser.
The exterior is further enhanced by 22-inch M light alloy wheels and the latest M Sports Brakes with red calipers for precise braking. The interior follows a dynamic black and red color scheme, creating an upscale atmosphere. The rear transforms into an exclusive M Lounge, with black surfaces on the pillars and headliner, and red stitching on the seats and trims. A unique plaque inside the cabin reads “1 of 500,” underscoring the limited nature of the model.
Performance
The BMW XM Label is powered by the M HYBRID system, combining a V8 engine with an electric motor for an impressive 550 kW (748 hp) and 1,000 Nm of torque. The V8 produces 585 hp, while the electric motor delivers 197 hp, providing a smooth blend of power and efficiency. The vehicle sprints from 0 to 100 km/h in just 3.8 seconds, with a top speed of 250 km/h (290 km/h with the M Driver’s Package).
The hybrid system includes a 25.7 kW lithium-ion battery that offers an electric driving range of 76 to 82 km. The driving modes are selectable via the M Hybrid button, optimizing efficiency and performance.
Interior and Technology
Inside, the XM Label features M-specific controls, including a multifunction M steering wheel, M gear selector lever, and an M-specific display on the BMW Curved Display. The 14.9-inch infotainment screen and 12.3-inch digital instrument cluster provide real-time navigation and driving data. The Bowers & Wilkins Diamond Surround Sound System with 20 speakers ensures a rich auditory experience for all passengers.
Driver assistance features include Parking Assistant Plus with Surround View Camera and Reversing Assistant, which records the last 50 meters driven for easy maneuvering in tight spaces.
Hybrid and Safety Technologies
The XM Label comes equipped with BMW’s advanced eDrive technology, including Hybrid-specific Auto Start-Stop and BMW EfficientLightweight. The M xDrive all-wheel-drive system ensures optimal power distribution for superior agility and traction.
Safety features include six airbags, Dynamic Stability Control (DSC), Active Roll Stabilization, and ISOFIX child seat mounting. BMW’s ConnectedDrive technology offers real-time traffic information, remote services, and the latest BMW Operating System 8.5 for seamless interaction between the driver and the vehicle.
In summary, the BMW XM Label is a remarkable blend of hybrid performance, luxurious design, and cutting-edge technology, making it an exceptional vehicle for those who demand exclusivity and power.
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