Rimac’s Reign of Speed: 500 km/h in Sight for Bugatti

Bugatti, fresh from its record-breaking W16 Mistral, has set its sights even higher. CEO Mate Rimac has hinted at a future where the brand could potentially achieve a top speed of 500 km/h (310 mph).

Rimac’s recent conversation with Michelin engineers about the limits of tire technology further fueled speculation about Bugatti’s ambitious plans. The discussion delved into the maximum static load and other technical aspects of tires, suggesting that Bugatti is exploring the possibility of pushing the boundaries of automotive performance.

While Bugatti has previously achieved remarkable speed records, such as the Chiron Super Sport 300+ reaching 490.48 km/h, the company has been more focused on luxury and exclusivity in recent years. However, Rimac’s arrival at Bugatti has rekindled the brand’s passion for speed and performance.

The W16 Mistral’s record-breaking run was not just a marketing stunt but a result of a collaboration between Bugatti and a dedicated car collector. The owner’s desire to push the limits of automotive performance inspired Bugatti to create a truly extraordinary vehicle.

With Bugatti customers increasingly customizing their cars and spending significant amounts of money on bespoke features, the brand has a strong incentive to continue pushing the boundaries of performance and technology. As Rimac pointed out, these ambitious projects not only satisfy the desires of wealthy clients but also drive technological advancements in areas like tire technology.

While Bugatti is not the only automaker with aspirations of reaching 500 km/h, it is certainly one of the most capable. With its rich history of speed records and its commitment to innovation, Bugatti is well-positioned to achieve this ambitious goal in the future.