Mahindra Thar Armada: One of Seven Trademarked Names for Upcoming SUV

In the ever-evolving landscape of SUVs, Mahindra is gearing up for a remarkable lineup in 2024, with a particular focus on the much-anticipated 5-door Thar. While several launches are on the horizon, it’s the 5-door Thar that steals the spotlight, promising a blend of ruggedness and comfort. In this detailed exploration, we delve into the intricacies of Mahindra’s strategy, shedding light on what makes the 5-door Thar a standout addition.

Mahindra Trademarks: A Prelude to Excitement

Mahindra, a name synonymous with innovation and reliability, has trademarked seven distinctive names for its 5-door Thar variant. These names include Armada, Cult, Rex, Roxx, Savannah, Gladius, and Centurion. The strategic move to trademark these names hints at Mahindra’s commitment to establishing a unique identity for its 5-door Thar.

Among these names, the Armada stands out as a familiar yet compelling choice. With roots tracing back to the early 1990s, the Armada was Mahindra’s flagship product, catering to urban buyers with a design inspired by iconic Jeep SUVs. Its recall value and nostalgic significance make it a prime candidate to distinguish the 5-door Thar from its 3-door counterpart.

The Armada Legacy: A Glimpse into Mahindra’s SUV Evolution

The Armada, introduced in the early 1990s, held a special place in Mahindra’s lineup. Positioned as a premium alternative to the Commander SUV of its time, the Armada boasted a design directly inspired by Jeep SUVs. However, in 2001, it made way for the Bolero, which has remained a staple in Mahindra’s offerings.

The decision to resurrect the Armada nameplate for the 5-door Thar aligns with Mahindra’s pursuit of a unique identity. The new Thar promises to capture the essence of the original Armada—a 5-door, hardtop, rugged yet premium SUV. While trademarking doesn’t guarantee the names’ usage, the Armada’s historical significance makes it a compelling choice.

Decoding the 5-Door Thar: What Sets It Apart?

Mahindra’s vision for the 5-door Thar extends beyond merely expanding its lineup; it aims to enhance the appeal of the Thar for consumers seeking a versatile, go-anywhere SUV with added comfort and practicality. This mirrors Maruti Suzuki’s success with the Jimny 5-door.

Design and Features

Camouflaged test mules hint at a subtly altered design for the 5-door Thar, setting it apart from its 3-door counterpart. Inside, it is set to boast a larger 10.25-inch touchscreen and a coveted sunroof. These enhancements not only elevate the driving experience but also cater to the evolving preferences of SUV enthusiasts.

Powertrain and Performance

Under the hood, the 5-door Thar is expected to retain the robust 2.2-litre diesel and efficient 2.0-litre petrol engines. Mated to the reliable 6-speed manual and automatic gearboxes, Mahindra ensures a seamless blend of power and performance, delivering an exhilarating driving experience across varied terrains.

Spacious Interiors

With a longer wheelbase, the 5-door Thar addresses the need for increased space in the second row and a more accommodating boot space. This strategic enhancement caters to consumers desiring both adventure and practicality in their SUV.

Anticipated Debut and Pricing

Enthusiasts eagerly await the debut of the 5-door Thar, expected to grace the automotive stage by mid-2024. As for pricing, the 5-door variant is projected to command a premium, likely falling in the Rs 16 lakh-20 lakh (ex-showroom) range. This positioning reflects Mahindra’s commitment to delivering a top-tier SUV with an array of premium features.

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