Kia Tasman Pickup Revealed: Game-Changing Design and Practicality in One Package

Kia has introduced the Tasman, its first entry into the highly competitive midsize pickup segment, currently dominated by models like the Toyota Hilux and Ford Ranger. With a design focused on practicality and off-road capability, Kia’s new truck combines a boldly unconventional look with a technology-rich interior that can be customized to fit various needs.

The Tasman is set to launch globally in 2025 with both gasoline and diesel engine options, though a U.S. debut seems unlikely due to the “Chicken Tax,” a 25% tariff on imported pickups. To sell it in the U.S., Kia would need to produce the model at its Georgia plant, a decision yet to be confirmed. Here are five standout features of Kia’s first-ever truck.

One of the Tasman’s most striking elements is its exterior, which has sparked considerable debate. Kia’s design approach intentionally departs from traditional pickup styles, with Karim Habib, Head of Kia Global Design, describing it as “an honest form, using simple and rugged elements.” The boxy, upright design includes vertically stacked LED headlights, prominent bumpers, and a unique horn-shaped hood detail. Optional accessories will be available to help buyers further personalize the look.

The truck’s rear features a standard bed with integrated steps, chunky taillights, and a customizable tailgate. The Tasman will be offered in a double-cab body style, with customizable single and double chassis cab options, while ground clearance will vary by trim between 224 to 252 mm.

Inside, the Tasman contrasts its bold exterior with a clean, balanced layout. Key features include a triple-screen setup with a 12.3-inch instrument cluster, a 5-inch climate control display, and another 12.3-inch touchscreen for infotainment. An optional eight-speaker Harman Kardon sound system enhances the interior’s premium feel, and eco-friendly materials such as recycled PET fabric and synthetic leather add an environmentally conscious touch.

Additional practical features include a folding table in the center console, 33 liters of under-seat storage, and a reclining rear bench that maximizes passenger comfort. Kia claims the Tasman offers leading interior space, with ample headroom, shoulder room, and second-row legroom.

For work-ready functionality, the Tasman boasts a payload capacity of 1,017 to 1,195 kg and can tow up to 3,500 kg. The truck’s bed provides a 1,173-liter load capacity and includes features like built-in lighting, a power outlet, a mini-table, and a sliding cargo floor for easy loading. The bed also supports various configurations—Single Decker, Double Decker, Sports Bar, and Ladder Rack—allowing the Tasman to adapt to different hauling needs. In total, 13 accessory options will be available to enhance both style and utility.

Under the hood, the Tasman will launch with two four-cylinder engine choices: a 2.5-liter turbocharged gasoline engine generating 277 hp and 421 Nm of torque, and a 2.2-liter turbodiesel producing 207 hp and 441 Nm of torque. Both engines are paired with an eight-speed automatic transmission, with a six-speed manual available for the diesel. While four-wheel drive comes standard on higher trims, base models offer a 2WD option. Selectable terrain modes include Sand, Mud, Snow, and Rock, and the rugged X-Pro variant features an Electronic Locking Differential (e-LD) and X-Trek mode for tougher terrains.

Built on a ladder-frame chassis, the Tasman features a double-wishbone front suspension and a rear setup with leaf springs, vertically mounted shock absorbers, and frequency-sensitive dampers for better control on rough terrain. Hydraulic Rebound Stop technology is included to enhance ride comfort and handling on challenging surfaces.

Starting with its debut in Korea, the Tasman will expand to Australia, Africa, and the Middle East, where Kia anticipates high demand, especially in Saudi Arabia. Unveiled at the Jeddah International Motor Show, the Tasman emphasizes Kia’s goal of reaching new markets, though its availability in Europe remains uncertain.