The mid-size SUV segment in India is fiercely competitive, featuring prominent models like the Hyundai Creta, Maruti Suzuki Grand Vitara, Toyota Urban Cruiser Hyryder, Honda Elevate, Volkswagen Taigun, Skoda Slavia, and MG Astor. Despite this intense rivalry, the Kia Seltos has managed to carve out a significant niche for itself, achieving remarkable success in just five years. With nearly 500,000 units sold, the Seltos has firmly established its dominance and proven to be a top choice for Indian consumers.
A Remarkable Journey
Since its debut in August 2019, the Kia Seltos has been a pivotal model for the brand in India. In an impressive feat, Kia reached a milestone of 1,000,000 units sold in the domestic market, with the Seltos contributing over 48% of this total. This makes it the fastest OEM to achieve this landmark in the Indian automotive industry. The Seltos’ success story is a testament to its popularity and the brand’s effective strategy.
Facelifted Model and Pricing
In July 2023, Kia unveiled the facelifted version of the Seltos, further enhancing its appeal. The updated model is priced between ₹10.90 lakh and ₹20.37 lakh (ex-showroom), making it a competitive option in the mid-size SUV category. The facelift introduces subtle design updates and new features that keep the Seltos fresh and relevant in a dynamic market.
Value for Money
One of the key factors behind the Seltos’ robust demand is its exceptional value for money. The SUV is meticulously priced, offering a wide range of features and multiple powertrain options. Regardless of the variant, buyers receive a high-quality product that justifies the investment.
Feature-Rich Interior
The Kia Seltos boasts a comprehensive list of features designed to enhance comfort, convenience, and safety. Key highlights include LED headlamps, LED DRLs, LED fog lamps, and sequential LED turn indicators. The SUV also features LED connected taillamps, 18-inch crystal-cut alloy wheels, and front parking sensors. Inside, the Seltos impresses with a dual-pane panoramic sunroof, dual-zone fully automatic climate control, and a 10.25-inch fully-digital instrument cluster. Other premium features include a 10.25-inch HD touchscreen infotainment system, an 8-inch HUD, ventilated front seats, an eight-way power driver’s seat, and a Bose premium sound system with eight speakers. Additionally, the SUV is equipped with a 360-degree camera with a blind-view monitor and Level-2 ADAS, underscoring its commitment to advanced technology and safety.
Powertrain Options
The Kia Seltos offers three engine options to cater to diverse driving preferences. These include:
- Smartstream 1.5-litre Turbo-GDi Petrol: Delivering 160 PS and 253 Nm of torque, this engine can be paired with either a 6-speed iMT or a 7-speed DCT.
- Smartstream 1.5-litre NA Petrol: With 115 PS and 144 Nm of torque, it is available with a 6-speed MT or an IVT.
- Smartstream 1.5-litre CRDi VGT Diesel: Producing 116 PS and 250 Nm of torque, it offers a choice between a 6-speed MT, a 6-speed iMT, or a 6-speed AT.
Conclusion
The Kia Seltos stands out in the crowded mid-size SUV segment due to its impressive combination of features, value, and performance. Its ability to maintain a dominant position in a competitive market reflects its strong appeal among Indian consumers. With a range of engine options, advanced features, and a competitive price range, the Seltos remains a top choice for those seeking a reliable and well-equipped SUV.
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