Jawa Yezdi Motorcycles (JYM) has announced a strategic partnership with Flipkart, India’s leading e-commerce platform. This collaboration marks the first time a premium motorcycle manufacturer has ventured into online sales through Flipkart.
The partnership aims to increase the visibility and accessibility of Jawa and Yezdi motorcycles, especially during Flipkart’s major sales events like Big Billion Days. With Flipkart’s massive user base of over 500 million, JYM can significantly expand its reach across India.
Ashish Singh Joshi, CEO of Classic Legends, expressed his enthusiasm about the partnership. He highlighted the opportunity to enhance the discovery and purchase experience for motorcycle enthusiasts. The online platform allows customers to explore the entire range, compare models, and understand the unique heritage and performance of Jawa and Yezdi bikes.
Customers who purchase Jawa or Yezdi motorcycles through Flipkart can enjoy various benefits, including no-cost EMI, buy now pay later options, and cashback offers of up to ₹22,500. After placing an online order, customers can visit their assigned dealership to complete the necessary formalities like RTO registration, insurance, and taxes.
This partnership between Jawa Yezdi Motorcycles and Flipkart signifies a significant step forward in the premium motorcycle segment, offering a convenient and accessible online buying experience for customers.
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