Tata Punch.ev hits Indian market, starting at INR 10.99 Lakh

Tata Passenger Electric Mobility Ltd (TPEM), a subsidiary of the renowned Tata Motors, has set a new benchmark in the Indian electric vehicle (EV) landscape with the launch of its first pure EV – the Punch.ev. This groundbreaking addition to the Tata.ev portfolio is not just a vehicle; it represents a transformative shift in the needs and lifestyle of the contemporary customer.

Unveiling the Punch.ev

The Punch.ev is more than just an electric SUV; it’s a convergence of cutting-edge technology, eco-conscious design, and a cost-effective offering. Priced at an introductory INR 10.99 Lakh, it stands out with its three distinct personas – Smart, Adventure, and Empowered, catering to diverse consumer preferences.

Tata Punch.ev
Tata Motors

In-Cabin Experience: Digital First

High-Tech Interaction

The Punch.ev promises a state-of-the-art in-cabin experience, introducing a Digital First approach that seamlessly integrates advanced features from 2-3 segments above. With a 26cm high-definition infotainment display by HARMAN and a 26cm digital cockpit, the Punch.ev delivers a sophisticated and interactive ambiance.

Phygital Control Panel

The Phygital control panel takes in-cabin convenience to the next level, merging physical and touch controls for optimal ergo-aesthetic satisfaction. With wireless Android AutoTM and Apple CarPlay TM functionalities, along with the Arcade.ev app suite, the Punch.ev ensures a gadget-like experience for gaming, music, and media enthusiasts.

Connected Car Technology

ZConnect Connected Car Technology, with smartwatch connectivity as standard, elevates the connected car experience. Voice assistants, including the Native “Hey Tata,” Alexa, Siri, and Google Assistant, provide a seamless and hands-free interaction.

Plush Features for an Enriched Drive

Comfort and Well-Being

The Punch.ev doesn’t compromise on comfort. It boasts wireless charging, automatic headlamps, rain-sensing wipers, and an auto-dimming IRVM. The 45W type-C USB port enables fast charging for personal gadgets. Ventilated leatherette seats, an electric sunroof, mood lights, and an Air purifier with AQI display contribute to a luxurious driving experience.

Paddle Shifters and Multi-Mode Regeneration

With Paddle Shifters, the Punch.ev introduces a 4-level Multi-Mode Regeneration system, enhancing both performance and energy efficiency. Over-the-air software upgrade capabilities ensure the vehicle stays up-to-date with the latest advancements.

Tata Punch.ev
Tata Motors

acti.ev Architecture – A Class Apart

The Punch.ev proudly stands as the first product from Tata Motors based on the revolutionary acti.ev architecture – Advanced Connected Tech-Intelligent Electric Vehicle. This architecture focuses on Performance, Technology, Modularity, and Space Efficiency, with layers encompassing Powertrain, Chassis, Electrical Architecture, and Cloud Architecture.

Uncompromised Safety

Advanced Safety Features

Safety is paramount in the Punch.ev, with standard features like 6 Airbags, Electronic Stability Program, ISOFIX, Roll-over mitigation, Brake Disc Wiping, and Hydraulic fading compensation. The vehicle goes beyond the basics, offering SOS Calling with E-Call & B-Call, Electronic parking brake with Auto Hold, and a 360 surround view camera system with a blind spot monitor in high-end trims.

The Essence of a True Electric SUV

Performance and Convenience

The Punch.ev embodies the essential attributes of a true electric SUV, featuring 16-inch LRR tires, 190mm ground clearance, 350mm water wading capability, and impressive approach, departure, and ramp-over angles. The 90-degree opening doors, a flat 2nd-row floor, 366 liters of boot space, and 14 liters of added space in the frunk, along with 32 cabin cubby holes for smart storage, make the Punch.ev a top contender in convenience and functionality.

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