Tata Motors has announced significant price reductions for its popular electric vehicles, the Tiago.ev, Punch.ev, and Nexon.ev, as part of its ‘Festival of Cars’ campaign. This move aims to make EVs more accessible to the Indian market and further drive their adoption.
Key Highlights of the Offer:
- Significant Price Cuts: The Nexon.ev has seen a price reduction of up to ₹3 lakh, while the Punch.ev has been discounted by up to ₹1.20 lakh.
- Price Parity with ICE Models: TATA.ev has achieved price parity with its internal combustion engine (ICE) counterparts for the Curvv.ev and Nexon.ev, making EVs more competitive.
- Low Running Costs: Customers can enjoy significantly lower running costs compared to traditional petrol or diesel vehicles.
- Complimentary Charging: TATA.ev is offering 6 months of free charging at over 5,500 Tata Power charging points across India.
- Limited-Time Offer: This special offer is available only for a limited period, ending on October 31, 2024.
Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Ltd., said, “Our singular purpose at TATA.ev is to mainstream EVs, by breaking barriers and making EVs more accessible to regular car buyers. With these special, limited period prices, we are breaking the high acquisition cost barrier for EVs, and bringing EV prices closer to similar petrol and/or diesel-powered vehicles. Customers now have the perfect opportunity to start enjoying our new age, high-performance, zero emission and zero noise EVs, which also offer low running costs and greater driving comfort. Customers will additionally benefit immensely from the complimentary public charging offering at Tata Power chargers. We look forward to welcoming customers at their nearest Tata Motors and TATA.ev showrooms as they join the EV revolution.”
TATA.ev’s Festive Offers:
Car/SUV | New Entry Price (Limited Period Offer) | Price Reduction (upto) (Variant-dependent) |
Tiago.ev | ₹7,99,000* | ₹40,000 |
Punch.ev | ₹9,99,000 | ₹1,20,000 |
Nexon.ev | ₹12,49,900 | ₹3,00,000 |
*The entry price for the Tiago.ev remains unchanged.
Conclusion:
TATA.ev’s aggressive pricing strategy and complimentary charging offer present a compelling opportunity for customers to experience the benefits of electric mobility. With these substantial discounts, TATA.ev is making EVs more affordable and accessible than ever before.
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