Remember when Volkswagen announced a limited release of the new ID.Buzz electric van in the US? Well, some dealerships saw dollar signs instead of happy customers. While many dealers are playing fair, a few bad apples are exploiting the limited supply by slapping hefty markups on the 1st Edition model.
One Reddit user shared a text exchange where a VW salesperson casually mentioned a staggering $10,000 to $20,000 markup on top of the already-announced $65,495 MSRP! This blatant disregard for Volkswagen’s pricing policies highlights the age-old problem of dealerships trying to squeeze extra profit out of hot new releases.
Not All Dealers are Created Equal
Thankfully, not all dealerships are resorting to such tactics. The story isn’t all doom and gloom for potential ID.Buzz buyers. Here’s some good news:
- Dealers Offering Discounts: Northampton Volkswagen and Portsmouth Volkswagen are offering the ID.Buzz 1st Edition at a discount from MSRP, proving that fair pricing still exists.
Shop Around and Be Patient
The key takeaway for buyers is to be a savvy shopper. Don’t get caught up in the hype and blindly accept whatever price a dealership throws at you. Here’s what you can do:
- Compare Prices: Check with multiple dealerships and compare their offers. Don’t be afraid to leverage online resources and reviews to find reputable sellers.
- Walk Away if Necessary: If the markup is unreasonable, walk away. Remember, supply is expected to increase in 2025. Patience could save you a significant amount of money.
By shopping around and being patient, you can avoid falling victim to dealership markups and secure your dream electric van at a fair price.
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