Ultraviolette's International Debut at EICMA 2023

Ultraviolette
An Indian electric startup is set to introduce its inaugural bike in the European market.
Ultraviolette, the Bangalore-based electric motorcycle startup, is on the cusp of making its grand international debut at EICMA 2023. For those who have been following the electric motorcycle scene, Ultraviolette's name has become synonymous with innovation and cutting-edge design. Their highly anticipated first electric motorcycle, the F77, has already gained a loyal following in India, and now, it's set to make waves on the global stage. In this article, we'll delve into what you can expect from Ultraviolette's international debut and the remarkable F77.
The F77: A Glimpse of Excellence
If you're not already familiar with the Ultraviolette F77, let us introduce you to a motorcycle that's redefining the electric two-wheeler landscape. In India, where it's been available for some time, the F77 has made quite an impact. It boasts an impressive 152 kilometers per hour (about 94.4 mph) top speed, a remarkable 307 kilometers (190 miles) of range, and can accelerate from zero to 60 km/h (37.2 mph) in just 2.9 seconds. The F77's motor produces a robust 100 newton-meters (73.7 pound feet) of torque, making it a true powerhouse in the electric motorcycle world.
It's important to note that manufacturers often make ambitious claims on paper, but Ultraviolette has backed up its promises with real-world performance. They've consistently provided development updates, from thrilling test videos featuring fighter pilots to setting world records with the F77. Early customer deliveries began in 2023, and initial reviews have been overwhelmingly positive. While we can't offer personal experience with the F77 just yet, we can certainly report on the buzz it's generating.
International Debut at EICMA 2023
The most exciting news for motorcycle enthusiasts worldwide is the upcoming international debut of the Ultraviolette F77 at EICMA 2023. This renowned international motorcycle show will serve as the global unveiling of the international-spec F77, which is poised for a European market release. While specific details about this version have yet to be revealed, we anticipate that Ultraviolette will disclose more information during its EICMA press conference, scheduled for November 8, 2023.
For those eager to see the F77 in action, EICMA 2023 is an event not to be missed. It's a rare opportunity to witness this electric marvel up close and in person. Motorcycle enthusiasts from around the world will gather to catch a glimpse of Ultraviolette's creation, and it's sure to be a highlight of the show.

Pricing and International Availability
In India, the pricing of the Ultraviolette F77 varies based on specifications. The range starts at 380 lakh rupees and goes up to 560 lakh rupees. As of November 1, 2023, this translates to approximately $4,564 to $6,725. However, it's essential to understand that pricing can differ significantly when motorcycles are sold internationally. Factors such as shipping costs, taxes, and other fees come into play, as well as the need to remain competitive in various markets.
As of now, Ultraviolette has not disclosed the pricing strategy for the F77 in Europe. However, given the company's commitment to delivering exceptional value, we can expect competitive pricing that aligns with the expectations of European consumers.

The Rollout Strategy
Ultraviolette's rollout strategy has been carefully planned and executed in phases. The journey began in India, with Phase One and Phase Two covering various regions, starting from Bangalore and expanding across the country. Phase Three is the next exciting step, commencing with Europe, likely coinciding with the EICMA 2023 announcement.
Apart from Europe, other international regions mentioned in Phase Three of the rollout calendar include North America, South America, Japan, and Southeast Asia. As of November 1, 2023, all regions and/or countries in Phase Three are marked "To Be Announced," including Europe. This creates an air of anticipation and curiosity, as we eagerly await further updates from Ultraviolette regarding their global expansion.