Matter Aera Electric Motorcycle: Rolling out soon, prebooking opens now
Matter Aera and the strategic initiatives of the Matter Group represent a paradigm shift in the electric motorcycle industry.
In the ever-evolving landscape of electric vehicles (EVs), Matter takes center stage with the imminent launch of its groundbreaking electric motorcycle, Matter Aera. This innovative marvel is poised to redefine the dynamics of mobility, setting new benchmarks in performance, efficiency, and sustainability.
Matter Aera: A Technological Marvel
Matter Aera stands out as India's first geared electric bike, boasting a revolutionary 4-speed hyper-shift gears system. This engineering feat propels the bike from 0 to 60 kmph in under 6 seconds, combining high-performance capabilities with remarkable cost-effectiveness (25 paise per km). The motorcycle features a cutting-edge liquid-cooled battery and powertrain, providing optimal thermal management to enhance battery life and overall performance.
Unmatched Features for Unparalleled Experiences
The Matter Aera doesn't just stop at performance; it offers a host of features that elevate the riding experience. With a 125 km range on a single charge, facilitated by a 5-amp onboard charging system compatible with any 5-amp plug in India, Matter Aera ensures convenience and flexibility for riders nationwide. The inclusion of Internet-enabled connected experiences, featuring navigation, music, call features, and a 7" touch screen, further establishes Matter Aera as a tech-savvy and user-friendly electric motorcycle.
Manufacturing Prowess: From Concept to Reality
The Matter Group's commitment to excellence extends to its state-of-the-art manufacturing facility in Ahmedabad. With an initial annual production capacity of 60,000 units, Matter is gearing up to meet the burgeoning demand by doubling its capacity to an impressive 120,000 units in the same year. This swift expansion is a testament to Matter's dedication to driving the electric vehicle market forward through technology and product disruptions.
Future-Ready: Scaling Up and Looking Ahead
Anticipating the growing demand for Matter Aera and its future products, the company has strategic plans to build a second mega-manufacturing facility by 2025. This facility, designed with state-of-the-art infrastructure, aims for an astounding annual production capacity of 1,000,000 units. The accelerated scale-up plan aligns with Matter's vision to spearhead the EV market growth, backed by a robust team that has grown from 200+ innovators to an impressive 500+, accumulating over 3000 years of tech experience in just a year.
Visionary Leadership: Charting the Course
Mohal Lalbhai, the Group CEO, and Founder of Matter, articulates the company's vision succinctly, stating, "Matter is leading the charge with the motive of elevating consumer experience by bringing in the future of mobility." Lalbhai emphasizes Matter's commitment to redefining the present and reimagining the future, a commitment realized with the imminent launch of Matter Aera. He envisions a future where motorbiking is synonymous with sustainability, and Matter is at the forefront of making this vision a reality.
Delivering Value: Beyond the Motorcycle
Matter's strategic approach involves not only meeting current demands but also anticipating future needs. The company plans to launch a series of products catering to different market segments. Following the successful launch of AERA 5000 and 5000+, Matter is set to introduce two more variants in the next 12 months. The company is also diversifying its technology into executive bikes, with the M2 platform in advanced stages of development, promising a range of products for a broader audience.
Ambitious Business Goals: Aiming for the Stars
Matter is not content with mere product launches; it has set its sights on ambitious business goals. The company aims to achieve an annual business goal of 1 million EV 2-wheelers, projecting revenues exceeding $2 billion within the next 5 years. This aggressive yet achievable target underscores Matter's commitment to being a major player in the rapidly evolving EV market.