Mahindra BE 6 Electrifies BGMI with In-Game Debut and Price Reveal

Mahindra BE 6 and BGMI

Mahindra has officially launched the highly anticipated BE 6 electric SUV, with prices starting at Rs 18.90 lakh and extending to Rs 25.90 lakh (ex-showroom). To further amplify the excitement surrounding this launch, Mahindra has partnered with Krafton India to introduce the BE 6 into the popular mobile game, Battlegrounds Mobile India (BGMI).

Beginning January 16th, BGMI players can experience the thrill of the BE 6 within the game itself. This unique collaboration allows players to unlock exclusive in-game items inspired by the BE 6, including stylish suits, high-tech gameplay tools, and unique vehicle-themed accessories.

But the excitement doesn’t stop there. As part of this partnership, players have the chance to win a real Mahindra BE 6 eSUV. By completing in-game missions and creating a short video showcasing the BE 6 in BGMI, players can enter the contest. This innovative campaign bridges the gap between the virtual and real worlds, offering a unique opportunity for gamers to experience the electrifying power of the BE 6 firsthand.

This collaboration marks a significant step for both Mahindra and Krafton India. By integrating the BE 6 into the dynamic world of BGMI, Mahindra aims to engage with a younger, tech-savvy audience and showcase the innovative spirit of electric mobility.


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