Toyota is gearing up to make a grand appearance at the highly anticipated Japan Mobility Show, also known as the Tokyo Motor Show 2023. Among the impressive lineup of concept and production cars, Toyota is set to introduce an innovative technology that is bound to revolutionize the driving experience. Meet Neo Steer – a groundbreaking yoke-style steering system that reimagines the conventional round steering wheel.

Neo Steer: Redefining Steering Technology

The spotlight of Toyota's showcase at the Tokyo Motor Show 2023 is undoubtedly Neo Steer, a revolutionary steering system that will make its debut on the newly unveiled Toyota Land Cruiser Prado SUV. Neo Steer represents a departure from the traditional steering wheel, taking inspiration from motorcycle handlebars.

One of the most striking features of Neo Steer is the integration of acceleration and braking controls directly into the yoke-style steering device. This innovation eliminates the need for foot-operated pedals, offering a more streamlined and ergonomic approach to driving. By incorporating these controls into the yoke, Neo Steer paves the way for hand-operated driving, providing greater accessibility and ease of use, especially for individuals with lower limb impairments.

The controls on the Neo Steer are thoughtfully positioned on the right side of the yoke, effectively replacing the traditional acceleration and brake pedals. This design not only enhances the driving experience but also simplifies the process of entering and exiting the vehicle. Neo Steer's user-friendly approach is poised to make driving more inclusive and comfortable for a diverse range of drivers.

Lexus RZ SUV Adopts Yoke-Like Steering

While Neo Steer is set to make its mark on the Land Cruiser Prado, it's important to note that Toyota's luxury division, Lexus, has already embraced a similar concept. The Lexus RZ SUV features a yoke-style steering system known as 'Steer by wire.' This technology is offered as an alternative to the conventional steering wheel, aligning with the modern vision of driving. It's worth mentioning that the Lexus RZ SUV is essentially a Lexus counterpart to the popular Toyota bZ4X SUV.

What to Expect at the Tokyo Motor Show 2023

Toyota's presence at the Tokyo Motor Show doesn't stop with Neo Steer. The automaker is set to unveil a fresh concept, offering a preview of an all-electric Land Cruiser Se SUV. This bold move signifies Toyota's commitment to embracing electrification in its lineup of iconic SUVs. Furthermore, attendees of the event can look forward to the Toyota FT-3E, another electric SUV concept, as well as the exciting introduction of the Toyota FT-Se, a born-electric sportscar.

The Tokyo Motor Show 2023 promises to be a platform for Toyota to showcase not only its production vehicles but also its vision for the future of mobility. As the event kicks off, automotive enthusiasts and industry experts alike are eagerly awaiting the opportunity to experience the innovative technologies and visionary concepts that will shape the future of driving.