Hyundai cars revolutionize Amazon purchasing in 2024, transforming the buying experience
On Amazon, customers can search for cars based on preferences, selecting from models, trims, colors, and features, then choose and purchase.
In a groundbreaking move that is set to transform the car-buying landscape, Amazon, the e-commerce giant, has recently announced its partnership with Hyundai. This revelation was made at the prestigious 2023 Los Angeles Auto Show, where the companies disclosed their plans to introduce a seamless online car purchasing experience. Beginning next year, customers in the United States will be able to navigate through Amazon's vast marketplace to explore and acquire Hyundai vehicles effortlessly.
The Convenience of Clicking: Buying a Car on Amazon
The conventional process of purchasing a car involves meticulous research, showroom visits, and negotiation. However, Amazon and Hyundai are revolutionizing this experience, aiming to simplify, streamline, and expedite the entire car-shopping process. Through a promotional video released by both companies, they highlight their commitment to providing a simple, convenient, and quick car-buying experience.
Starting next year, U.S. shoppers will have the luxury of browsing Hyundai cars on Amazon, where they can filter options based on model, trim, color, and various other features. The ease continues as customers proceed to the online checkout, selecting their preferred payment method and exploring financing options. Following this, they can schedule the delivery or pickup of their chosen vehicle directly from the dealership.
Hyundai's Milestone Achievement: Full End-to-End Transactions on Amazon
An unprecedented move in the automotive industry, Hyundai emerges as the first car manufacturer to facilitate full end-to-end transactions within Amazon's U.S. store. This achievement underscores Hyundai's commitment to enhancing the customer journey in collaboration with its retail partners. President and CEO of Hyundai Motor Company, Jaehoon (Jay) Chang, expressed his enthusiasm, stating, "This is another example of how we continue to push for ways to elevate the customer journey together with our outstanding retail partners."
A Glimpse into the Future: Hands-Free Alexa Experience in Hyundai Cars by 2025
The partnership between Amazon and Hyundai extends beyond the transactional aspect. In a futuristic move, the companies have outlined plans to integrate a hands-free Alexa experience into Hyundai cars by 2025. This feature will not only enable drivers to enjoy audiobooks and music but will also empower them to manage their Amazon smart home tools while on the road. This innovative step aligns with the evolving landscape of smart, connected vehicles.
Early Holiday Shopping? Leverage Amazon's Buy with Prime for Added Benefits
For those eager to kickstart their holiday shopping, Amazon offers an additional incentive. Utilizing Amazon's Buy with Prime feature allows customers to access exclusive benefits. This strategic move not only caters to the convenience-seeking shopper but also aligns with the broader trend of early holiday preparations.
Digital Showroom Evolution: Hyundai on Amazon Since 2018
It's worth noting that Hyundai has been proactive in embracing the digital realm. Since 2018, the automotive giant has maintained a digital showroom on Amazon. This platform allows potential buyers to explore and familiarize themselves with Hyundai's diverse range of models. The synergy between Amazon's expansive online marketplace and Hyundai's commitment to digital accessibility positions this partnership at the forefront of innovative car retailing.