The Mahindra Thar Roxx has achieved a historic victory, clinching the 2025 Indian Car of the Year (ICOTY) award in the closest competition in the award’s 20-year history. This thrilling victory came at the expense of the Maruti Suzuki Dzire, the runner-up, with a razor-thin margin of just two points. The Maruti Suzuki Swift secured the third position. Dr. Raghupati Singhania, Managing Director of JK Tyre, presented the prestigious award to Nalinikanth Gollagunta, CEO of Mahindra & Mahindra’s auto division, and Pratap Bose, the company’s Executive Vice President and Chief Design Officer.
The esteemed ICOTY Jury, comprising respected automotive journalists from leading publications across India, meticulously evaluated each contender. The 2025 jury included 21 esteemed members, including Yogendra Pratap and Dipayan Dutta from Auto Today magazine. Each juror was allotted 25 points to distribute among five shortlisted vehicles, with no single vehicle receiving more than 10 points from any individual juror. This stringent evaluation process ensured transparency and fairness in the selection process. Deloitte, as the knowledge partner, played a vital role in maintaining the integrity of the award selection.
Introduced in August 2024, the Mahindra Thar Roxx, the five-door version of the popular Thar SUV, has garnered significant attention and positive reception from Indian car buyers. The Thar Roxx secured an impressive total of 139 points, narrowly edging out the Maruti Suzuki Dzire, which garnered 137 points. The Maruti Suzuki Swift followed with 83 points. Other contenders for the coveted award included the MG Windsor, Tata Curvv/Curvv.ev, Tata Punch.ev, BYD eMAX 7, and the Citroen Basalt.
The Mahindra Thar Roxx is available in a range of configurations, with prices starting at ₹12.99 lakh (ex-showroom) and extending up to ₹22.49 lakh (ex-showroom) for the top-of-the-line model. The vehicle is powered by two robust engine options: a 2.0-liter turbo-petrol engine generating 160bhp and 330Nm of torque, and a 2.0-liter diesel engine delivering 150bhp and 330Nm of torque. Both engines are paired with a choice of 6-speed manual or 6-speed torque converter automatic transmissions. The interior boasts a 10.25-inch touchscreen infotainment system and advanced safety features, including six airbags and electronic stability control.
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