2024 Great Honda Fest: Big savings on popular models

Honda Cars India Ltd. has launched its annual 2024 Great Honda Fest, offering exclusive benefits on select Honda car models and variants. This limited-time campaign is designed to provide substantial discounts and special pricing options, making it a great time to purchase a Honda vehicle. The Great Honda Fest is focused on popular models like the Amaze, City, City e:HEV, and Elevate, catering to the diverse needs of Indian car buyers.

3-Year Free Maintenance Package

One of the highlights of the Great Honda Fest is the inclusion of a 3-year free maintenance package. This comprehensive package covers all prescribed periodic maintenance tasks for up to 30,000 kilometers or 3 years, whichever comes first. It offers customers a hassle-free ownership experience by eliminating the need for upfront maintenance costs.

New Price, Same Amaze: The ‘S’ Variant Special

The Honda Amaze is a key focus of the Great Honda Fest, with attractive offers available across different variants. The E variant offers benefits of up to Rs 82,000, while the S variant provides up to Rs 92,000 in savings. The VX and Elite variants offer even more substantial benefits of up to Rs 1,12,000. These benefits include cash discounts, loyalty offers, exchange bonuses, and corporate discounts, making it easier for potential buyers to own a Honda Amaze.

To further enhance affordability, Honda has introduced a special festive price for the Amaze S variant, available in both manual transmission (MT) and continuously variable transmission (CVT) options. This competitive pricing strategy aims to attract a broader customer base and provide accessible automotive solutions.

Other Models Included

The Great Honda Fest is not limited to the Honda Amaze. Other popular models like the Honda City, Honda City e:HEV, and Honda Elevate are also part of the campaign. Each model offers its own set of benefits, including cash discounts, loyalty offers, exchange offers, and corporate discounts.

Specific Offers:

• Honda City 5th Generation: Benefits up to Rs 1,14,000
• Honda City e:HEV: Benefits up to Rs 90,000
• All-New Elevate: Benefits up to Rs 75,000

Impact on Customer Decisions

The Great Honda Fest is expected to have a significant impact on customer purchase decisions. By providing substantial benefits and flexible pricing options, Honda is positioning itself as a customer-centric brand. The multi-media nature of the campaign ensures widespread awareness, attracting potential buyers to explore the various offers available at Honda dealerships nationwide.

Kunal Behl, Vice President, Marketing & Sales, Honda Cars India Ltd., said, “Festivals bring joy and unity, and with the ‘Great Honda Fest’ campaign, we aim to celebrate this spirit. At Honda, we drive not just cars, but the happiness and togetherness of communities. We believe that this campaign will make owning a Honda even more affordable and enjoyable for our customers.”

The Great Honda Fest offers an excellent opportunity for those looking to purchase a new Honda car. With attractive discounts, a free maintenance package, and a wide range of models to choose from, there is something for everyone. Visit your nearest Honda dealership to learn more about the specific offers available in your area.