MV Agusta teases exciting reveals at EICMA 2023
The collaboration with Pierer Mobility AG promises numerous upcoming opportunities for MV Agusta in the near term.
MV Agusta, renowned for its high-performance motorcycles that seamlessly blend cutting-edge technology and eye-catching style, has been making waves in recent months. A key contributor to this surge in attention is the company's partnership with KTM, in which the Austrian motorcycle manufacturer has taken over MV's sales and distribution in multiple markets.
While KTM's intention to acquire a majority stake in MV Agusta has been revealed, we're yet to witness any new collaborative models. However, KTM has been vocal about its commitment to preserving MV Agusta's unique brand identity while enhancing its market presence and distribution in crucial markets. To bolster brand visibility and make their mark on the global motorcycle stage, MV Agusta has exciting plans for the upcoming EICMA expo.
From November 7 to 12, 2023, MV Agusta will grace EICMA 2023 with a showcase of its latest technological marvels. In an official statement, MV Agusta declared, "November 2023 will mark a grand return for the Schiranna brand, with an impressive roster of stunning models, projects, and initiatives that will delight fans and owners from across the world."
What can we anticipate from MV Agusta at EICMA 2023? For starters, the company has unveiled returning models for the 2024 model-year, including the
98 Edizione Limitata and the Brutale 1000 RR.
Additionally, MV Agusta is poised to reveal the much-anticipated "9.5 Project" in its final form. Initially known as the "Lucky Explorer," this motorcycle was almost entirely shelved. Rumors have circulated about the fate of the "9.5 Project," with speculation suggesting it could rival the Ducati DesertX, emphasizing off-road capability.
Beyond new and returning models, MV Agusta's presence at EICMA 2023 signifies the brand's first participation in the expo alongside its new partner, Pierer Mobility AG. As Europe's largest motorcycle producer and the parent company of KTM, Pierer Mobility AG is set to have a significant impact on MV Agusta's future. This collaboration opens the door to exciting possibilities in the months and years to come.
Timur Sardarov, the CEO of MV Agusta, shared his enthusiasm for the brand's future, stating, "Thanks to the collaboration with Pierer Mobility AG, Europe’s largest motorcycle producer, as a new, solid partner in our venture, we have grown stronger and expanded our operational capabilities. The road ahead is the most exciting we could dream of. MV Agusta, with its iconic models all produced in Italy, will continue to draw the undivided attention of the public and critics. No doubt that once again, Motorcycle Art will be the talk of the show."
As the motorcycle world eagerly awaits EICMA 2023, MV Agusta's participation promises to be a highlight, offering a glimpse into the brand's thrilling future with its new partner and exciting models.