KTM’s “ORANGE BLOOD”: A New Era of Rider Connection

KTM has launched a comprehensive rebranding effort, “ORANGE BLOOD,” signaling a renewed focus on community engagement and transparency. On February 25, 2025, in Mattighofen, Austria, the company illuminated the night sky, symbolizing this new direction.

The “ORANGE BLOOD” initiative aims to foster a deeper connection with KTM’s global community, encompassing customers, fans, dealers, and riders. A central component of this strategy is the launch of the ORANGE BLOOD online platform, designed to be a hub for interaction and feedback.

This platform will allow riders to connect, share their stories, and even contribute to the campaign’s development. KTM is seeking to feature rider-submitted content, selecting compelling stories to become part of their global campaign.

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The ORANGE BLOOD platform will also facilitate rider-organized events and provide access to the KTM Orange Board. This board, comprised of ambassadors, riders, and dealers, will collaborate with KTM’s leadership to ensure the brand’s direction aligns with the community’s desires. Furthermore, the platform will enable the organization of global ride-outs, fostering real-world connections among KTM enthusiasts.

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The “ORANGE BLOOD” campaign extends beyond the online platform, incorporating various marketing initiatives, including signage, video content, and social media engagement, all designed to reinforce KTM’s brand values.

KTM emphasizes its continued commitment to its “READY TO RACE” ethos, citing its recent Dakar Rally victory and success in the AMA Supercross series as evidence of its dedication to performance. The company remains focused on achieving excellence in MXGP, enduro, and MotoGP competitions.

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KTM’s CEO, Gottfried Neumeister, acknowledged past missteps and highlighted the company’s commitment to learning and improvement. He emphasized the importance of customer feedback and the enduring passion of KTM enthusiasts, stating, “Passion never goes bankrupt.”