Hero MotoCorp Shines: 2023's Record-Breaking, Festive Retail Triumph Illuminates Celebrations
Hero MotoCorp achieves phenomenal success, selling over 14 lakh units, marking a remarkable 19% growth in retail sales during the festive 32-day period.
Hero MotoCorp, the global leader in motorcycle and scooter manufacturing, has once again set a remarkable milestone with its stellar performance in the festive season of 2023. The company's highest-ever retail sales of over 14 lakh units during the 32-day festive period speak volumes about its unwavering commitment to quality, innovation, and customer satisfaction.
A Glorious Festive Triumph: Surpassing Previous Records
In a display of unprecedented success, Hero MotoCorp achieved a staggering 19% growth in retail sales compared to the previous year. The 14 lakh units sold during the festive period surpassed its own record of 12.7 lakh units set in 2019, showcasing the brand's continuous upward trajectory in the market.
Leadership Voices: Delight and Gratitude
Niranjan Gupta, the Chief Executive Officer of Hero MotoCorp, expressed immense delight at the outstanding festive sales. He attributed this success to the trust and faith customers consistently place in the brand. The CEO emphasized the pivotal role played by the strong brand portfolio, extensive distribution network, and strategic product launches in achieving this remarkable growth across diverse geographies.
Ranjivjit Singh, Chief Business Officer of the India Business Unit, echoed these sentiments, highlighting the brand's commitment to delivering the best for its customers. Singh emphasized that the record-breaking retail numbers were a result of robust customer traction across various markets, with substantial double-digit growth witnessed in the Central, North, South, and East Zones.
Riding the Growth Wave: Rural Resurgence and Urban Sentiments
Gupta's statement that the festive season is indicative of rural resurgence and growth in the two-wheeler industry underscores the brand's keen understanding of market dynamics. Hero MotoCorp's success is not confined to urban centers; it resonates strongly in rural markets, signifying a positive trend that bodes well for the country as a whole.
Post-Festive Outlook: Inventory and Growth Path
Singh shared insights into the post-festive scenario, revealing that the company's post-festive channel inventory is now at its lowest level in over three years. This strategic inventory management positions Hero MotoCorp on a steady growth path for the remainder of the fiscal year, setting the stage for sustained success and market dominance.
Hero GIFT 2023: Elevating Festive Celebrations
Adding to the festive cheer, Hero MotoCorp unveiled the second edition of Hero GIFT – the Grand Indian Festival of Trust. This comprehensive program, tailored specifically for the festive period, includes new model refreshes, captivating color schemes, exciting benefits, and attractive finance schemes for customers.
'Iss Tyohar, Nayi Raftaar': A Festive Campaign with Substance
The thematic core of the campaign, 'Iss Tyohar, Nayi Raftaar,' encapsulates the essence of Hero GIFT 2023. Customers had the opportunity to choose from an enticing range of motorcycles and scooters, accompanied by attractive finance schemes and low-interest rates. This not only enabled customers to bring home iconic Hero products but also added a new dimension of affordability and value to the festive season.
A Triumph for Hero, A Triumph for You: Iconic Products at Your Fingertips
Hero MotoCorp's success is not just about numbers; it's about delivering iconic products that resonate with customers. The festive season became a gateway for enthusiasts to own their dream motorcycles and scooters, all while enjoying the benefits of cost-effective finance options.